Wear jeans with a purpose, support survivors, and educate yourself and others about sexual assault.
For the past 18 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. Learn more.
How to participate
Wear denim and invite your friends, family and colleagues to join you! Take a selfie or group photo of your team in teal and share it with us so we can add it to our album.
How to share your photos with Doorways
Thank you for joining us! We’ll share your picture on social media to show our collective support for survivors.
- Post your picture to Facebook and tag Doorways for Women and Families (please note that your post must be public in order for us to see it) along with #DenimDay
- Post your picture to Twitter and tag @DoorwaysVA with #DenimDay
- Email your photo to LBeckbridge@DoorwaysVA.org
More ways to get involved
— Peace Over Violence (@PeaceOvrViolnce) March 16, 2017
About Denim Day
For the past 18 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault.